
The House of Beauty typically employs around 10 - 12 therapists who are experts in the field of treatments for physical health and well-being.




Sigrun Lilja
Our boss babe and leader, Sigrún Lilja is the woman behind The House of Beauty. She is the owner and CEO of the company, and has become a complete nerd when it comes to developing body treatment technology and its effects on the body.
Her ambition for the well-being of her employees and customers is great, and she places particular emphasis on a good atmosphere at work, as well as always keeping customer success in the forefront.
She is the creator of the ambitious training program for The House of Beauty staff called THOB Academy and is responsible for the entire structure of the training and the theoretical aspect. She places great emphasis on continuing education and therefore regularly attends courses abroad in the profession to gain continuous knowledge in this rapidly developing world.
What is your favorite movie?
" Notting Hill. "
What is your favorite healthy snack?
"Gluten-free sandwiches from Joey and the Juice."
How do you maintain a healthy routine?
"I try to do my "recharge routine" a few times a week. It consists of steam meditation, a cold tub, and Wim Hof breathing. I do it while swimming or at a spa, and there's nothing like it."
What five things do you need to do every day to feel good?
"Start the day by drinking 500 ml of celery juice and then have a Heavy Metal Detox Smoothie shortly afterwards. I feel best when I'm gluten-free and minimize fat in my diet. Breathe in some fresh air, hug my daughter and get some time out from in front of the TV."
What do you like best about working at The House of Beauty?
"I enjoy my work so much that sometimes it doesn't feel like work, and that's probably how it's supposed to be. It's so amazing to see what can be done with modern technology in body shaping, it's always so much fun to see the results we're achieving and it makes my day. In addition, I'm incredibly grateful for our strong staff and the wonderful clients we would be nothing without."
What is your favorite treatment at The House of Beauty and why?
"Ugh I love them all in their own way, but Lipomassage for health and for the skin, absolutely amazing to see how the treatment creates a tights-like texture on the body. But now UltraBody is definitely a big favorite, amazing results in shaping and skin."
What do you like best about living in Iceland?
"The best thing about living in Iceland is of course the fresh air and our unique nature. But I also love how short communication routes are, because we are quite a few like that compared to other nations. We are also a pretty fun market because we are often innovative and we love when something fun comes to the Icelandic flora and that suits me well because I love bringing something new to this country!"
Sigrún Lilja Guðjónsdóttir - Managing Director of The House of Beauty

Jurate Asmundsson
Jurate is a physician with a specialist license in pathology and cytopathology. She completed her residency at Sviðjóð in 2009 and moved back to Iceland in 2016. She works as a physician and provides medical advice and other health-related services. She also works at Landspítali.
What is your favorite movie?
" Pretty woman "
What is your favorite healthy snack?
"Bread and Co” sourdough bread with avocado."
How do you maintain a healthy routine?
"Cycling, going to the gym and swimming in the sea."
What five things do you need to do every day to feel good?
"Being with my husband. Taking care of my loved ones but not forgetting myself. Exercising, eating good food and drinking water.."
What are your hobbies?
"Travel, golf and new technology."
What do you like best about living in Iceland?
"People, clean air and nature."
Jurate - Doctor at The House of Beauty

Eva Maria
Eva is our experienced coach and has worked with us since we opened in May 2018. She has a BA in Sociology with a focus on sports and is also trained as a personal spiritual trainer.
Eva has completed her studies and regular continuing education from us at THOB Academy as a specialist in body treatments and is also a senior trainer at THOB Academy.
What is your favorite movie?
" Pretty woman, I can't count how many times I've watched it :) "
What is your favorite healthy snack?
" There are a few of them, but I think Wok on stands out ."
How do you maintain a healthy routine?
"Variety and good nutrition, exercise, dancing and being outdoors."
What five things do you need to do every day to feel good?
"Good sleep, good nutrition, some kind of exercise, being in the present as much as possible and being around my people.."
What do you like best about working at The House of Beauty?
"It's such a nice and cozy atmosphere, beautiful surroundings, great treatments, wonderful staff, and I really care about the clients."
What is your favorite treatment at The House of Beauty and why?
"Lipomassage is my absolute favorite because it works on so many things and is so good for your health. I've seen the amazing impact it has had on people in so many ways and I think it's wonderful to be able to contribute to improved well-being. I also think it's really fun to do Velashape."
Eva María - Therapist at The House of Beauty

Dewdrop
Daggrós is one of our experienced coaches and has worked with us since the beginning of 2020. Daggrós has completed her studies and regular continuing education from us at THOB Academy as a specialist in body treatments and is also a trainer with us at THOB Academy.
What is your favorite movie?
" Notting Hill and the Shawshank Redemption. "
What is your favorite healthy snack?
" Joe and the juice and Ginger and Fresco."
How do you maintain a healthy routine?
"I try to avoid sugar altogether, drink a lot of water and take good care of my skin. I try to exercise as much as I can. Meditation is something I'm also trying to incorporate into my daily routine. Last but not least, humor and laughter are incredibly important to maintaining a healthy routine."
What do you like best about working at The House of Beauty?
" The atmosphere, the warmth, my dear colleagues and my grateful customers."
What is your favorite treatment at The House of Beauty and why?
" Liposmassage Silklight, simply because it is a miracle treatment and I have witnessed such incredible changes in the mental, physical and emotional health of my clients solely because of it. I have unwavering faith in this treatment and believe that everyone should do it regularly. Our other treatments are also great, but Lipomassage has a special place in my heart."
What do you like best about living in Iceland?
"The fresh air, the spectacular natural beauty, our fresh clean water, the safety, and the unity of people."
Daggrós - Therapist at The House of Beauty

Germaine
Germaine is now excitedly expecting her first child and will then take maternity leave. She is a qualified nurse from Humber College. in Canada.
In addition, Germaine has completed her studies and regular continuing education from us at THOB Academy as a body therapy specialist and is also a trainer with us at THOB Academy. She has been working as a therapist with us since 2021.
What is your favorite movie?
" Titanic. "
What is your favorite healthy snack?
"Fresh rolls with peanut sauce."
How do you maintain a healthy routine?
"I alternate between lifting, doing Pilates, and going for long walks, making sure I don't get bored."
What five things do you need to do every day to feel good?
"Laugh a lot, drink 2-3 liters of water, matcha tea, 30 minutes of exercise, and listen to music."
What do you like best about working at The House of Beauty?
"The best team and wonderful customers."
What is your favorite treatment at The House of Beauty and why?
"Lipomassage Silklight - Because it is amazing for both external and internal health.
What do you like best about living in Iceland?
"The best thing about living in Iceland is all the nature this country has to offer!"
Germaine - Therapist at The House of Beauty

Monica
Monika completed her midwifery studies with a Bachelor of Midwifery degree from Collegium Medicum UJK. In addition, she has completed studies and regular continuing education from us at THOB Academy as a bodywork specialist and is also a trainer at THOB Academy, she has worked as a therapist with us since 2021.
What is your favorite movie?
"Harry Potter"
What is your favorite healthy snack?
"Local"
How do you maintain a healthy routine?
"I drink a lot of water and eat vegetables every day."
What five things do you need to do every day to feel good?
"Drink water, get a good night's sleep, eat vegetables or fruit, breathe fresh air, go for a walk in nature."
What do you like best about working at The House of Beauty?
"The best team, so friendly and always a good atmosphere with us."
What is your favorite treatment at The House of Beauty and why?
"Totally Laser Lipo - Because it is a very comfortable, warm and pleasant treatment where the laser belt dissolves fat in fat cells while you relax."
What do you like best about living in Iceland?
"The best thing about living in Iceland is the fresh air, beautiful nature, and nice people!"
Monika - Therapist at The House of Beauty

Margaret Kolka
Magga, who is currently on maternity leave, has completed her studies with us at THOB Academy as a specialist in bodywork and is also a trainer with us at THOB Academy. Magga has worked as a therapist with us since the spring of 2022.
What is your favorite movie?
" Zoolander. "
What is your favorite healthy snack?
" Lemon and Joey and the Juice. "
How do you maintain a healthy routine?
" Being in good relationships and spending time with the people I care about. Eating well, exercising, doing yoga, having time for my hobbies, and doing something creative. "
What five things do you need to do every day to feel good?
" Cuddle with my kitty, eat something good, go out and be around people, do something creative and do yoga or take a break."
What do you like best about working at The House of Beauty?
" The best thing about working at THOB is the spirit and how you get to meet so many great people. How we at THOB are all great friends and how much we care about each other so much. I think that really comes through in the customers. It's a wonderful place to work. There's also an incredible amount about the wonderful customers that you never stop loving."
What is your favorite treatment at The House of Beauty and why?
" Ugh, tough question. I think I have to choose lipomassage because it suits everyone, reduces pain and swelling in the body so much, and it's so amazing to see how much this treatment improves people's quality of life."
Magga - Therapist at The House of Beauty

Myla
Myla studied a BA in Computer Science, but it turned out that her passion is wellness, fitness, and helping people build self-confidence.
She has completed her studies at THOB Training Institute as a specialist in body treatments and has worked as a therapist with us since the spring of 2023.
What is your favorite movie?
" The Count of Monte Cristo. "
What is your favorite healthy snack?
" Papaya shrimp salad "
How do you maintain a healthy routine?
" With a healthy diet and by minimizing alcohol and sugar consumption. "
What five things do you need to do every day to feel good?
"It all starts at home, get a good night's sleep, make sure you have a good breakfast in the morning, drinking tea helps me prepare for the day, smile, think positively and attract good energy to me. Don't forget to smile, it's contagious ."
What do you like best about working at The House of Beauty?
"I love all my colleagues, they are very warm and friendly, especially our boss who has always shown so much support and hard work, and our customers are amazing! ."
What is your favorite treatment at The House of Beauty and why?
"I absolutely love the Silklight Lipomassage, it's a game-changing treatment, not only does it help you get rid of cellulite and sculpt your body, it also has so many health benefits. "
What do you like best about living in Iceland?
"My favorite thing about living in Iceland is the people. Their hospitality and acts of gratitude lived up to its name, "Iceland", because Icelanders are so warm and welcoming. My eyes cannot get enough of this wonderful and otherworldly beauty of the country. As soon as I arrived, I immediately fell in love and called it my second home!"
Myla - Therapist at The House of Beauty

The army
Hergina has completed her studies at THOB Training Academy as a specialist in body treatments and began working as a therapist with us at the beginning of 2024.
Hergina - Therapist at The House of Beauty

Agga
Agga has completed her studies at THOB Training Academy as a specialist in body treatments and began working as a therapist with us initially in 2022 and then returned to work at the end of the summer of 2024 after maternity leave.
Agga - Therapist at The House of Beauty

Sonya
Sonya has completed her studies at THOB Training Academy as a body therapy specialist and began working as a therapist with us at the end of summer 2024.
Sonya - Therapist at The House of Beauty

Thorhildur
Þórhildur has completed her studies and regular continuing education from us at the THOB Training Institute as a specialist in body treatments and has worked as a therapist with us since the beginning of 2020, making her one of our longest-serving therapists.
Her interest in health, the body, and everything related to it is what drives her the most in her work.
What is your favorite movie?
" I have far too many favorite movies and it's hard to name just one, but Titanic is always a classic and I can always watch it over and over again. "
What is your favorite healthy snack?
" I often eat at Saffran or Ginger and I think they are good "healthier" fast food. "
How do you maintain a healthy routine?
" I exercise a lot and have personal training 3x a week, strength & mobility training 3x a week and then I get regular massages. I drink a lot of water and try to eat pretty clean, although I don't "forbid" myself from eating anything. "
What do you like best about working at The House of Beauty?
" What I like best about working at The House of Beauty is of course all the girls there. Otherwise, I'm very interested in body treatments and what The House of Beauty has to offer, plus of course helping and seeing the success of our clients. "
What is your favorite treatment at The House of Beauty and why?
" My favorite treatment at The House of Beauty is definitely Lipomassage Silklight! The reason for that is because you can really feel how good it does to your body and how good it feels after it. "
Þórhildur - Therapist at The House of Beauty